The creative process should always keep the intended purpose of why were creating in the forefront!

You can’t print an idea before you undergo the creative process.
1. Creative Direction: Establish the purpose, the audience, and the project blueprint/budget.
2. Create Content/Graphics: Original artwork/images and content or source relevant royalty-free stock material (see degraffics.assetsdelivery.com).
3. Layout: Combine images and content into a document that meets brand standards and compels the target audience with the intended message and visuals.
4. Prelfight: Ensure the document is more than pretty, process the final document for production and distribution specification requirments to avoid critical issues. This step is not for finding content or layout errors, its for making files output ready. Making changes to concept/content/graphics at this time restarts the process and increases the budget requirements. Take step 2 super serious and be diligent to avoid budget creep.

By the time a document is sent to production or distributed it’s too late to fix any concept, content, or layout issues. Adhering to our tried-and-true creative process will help avoid costly re-runs and public embarrassment. When you need more than pretty pictures, we’re your complete creative solution!